In light of recent changes to The MUSIC Group’s worldwide distribution strategy for the BEHRINGER and BUGERA brands, the company is delighted to announce the appointment of Electrovision Ltd as a sales fulfillment partner.
As The MUSIC Group continues to move toward a factory-direct sales model, Electrovision will now be authorized to service regional dealers in the European market who are not participating in the group’s container program with fulfillment of BEHRINGER and BUGERA product orders. The appointment marks a significant milestone in the existing relationship between the two companies, after 10 years of shared success in business.
Richard Fox, Managing Director of Electrovision Ltd, commented, “We have been fortunate enough to have a long and successful relationship with The MUSIC Group and we firmly echo their goal to offer ‘the best equipment at fair prices’, which helps us to stay competitive and makes their product range accessible for our customers.” Fox continued, “Electrovision’s customers know that they can expect professional quality products from a respected brand when they see the BEHRINGER name and distinctive yellow logo, while we know that we can enjoy an excellent working relationship with great service and support from their dedicated team.”
Both companies have been in business for over 20 years and cite a forward-thinking attitude, as well as passion for product development, as key factors in the growth that has helped BEHRINGER expand into one of the largest companies in the pro audio industry. Uli Behringer, Chairman and CEO of The MUSIC Group commented, “This is the next step in our strategy, and we’re confident that placing European sales fulfillment and distribution services into the capable hands of our friends at Electrovision will allow us to focus our resources on R&D, Product Development and Branding.” He continued, “Increasing focus on our company’s core competencies, while trusting key partners such as Electrovision to add value in their own areas of strength, enables us to provide a more positive experience overall for our customers, and will ultimately bring savings and increased value to the BEHRINGER consumer.”