Avid today announced a revolutionary offering that demonstrates Avid’s Integrated Media Enterprise in action, enabling businesses to dramatically improve processes, increase revenues, and compete more effectively. Designed to accommodate a wide array of workflows, Interplay Central delivers next-generation workflow tools for on-the-go media professionals through both web- and mobile-based apps. With an open user-interface, Interplay Central allows individuals in different media production functions to access the tools they need to complete tasks with greater visibility to assets, team collaboration, and workflow agility. First available to users through both a lightweight, intuitive web-based portal and a mobile app, Interplay Central represents the latest evolution of Avid’s Interplay family of solutions.