Native Instruments launched "It's all about the drop" – a limited-time special offer on the industry-standard TRAKTOR KONTROL S4 and TRAKTOR KONTROL S2 all-in-one DJ controllers. TRAKTOR KONTROL S4 will be reduced by 100€ / $, while the S2 will be available for 50 € / $ off standard retail price. The price drop will run until April 30, 2014, both at resellers and in the NI Online Shop.