On 15th December 2009, the leading innovators in dance music, Pioneer, Beatport, DJ Magazine and Let’s Mix, come together to launch ‘Next Generation DJ’, (NGDJ) a talent competition designed to unearth the next superstar DJ and to give them the chance to win a life changing prize. To win, DJs with the X-Factor will have to demonstrate their skills by uploading and promoting a mix on the new mixing and social networking platform, www.letsmix.com as well as prove that they have the entrepreneurial aptitude required to make it big in the world of dance music.
NGDJ has some heavyweight backing. Pioneer revolutionized DJ technology with the introduction of the CD turntables and are about to do so again with the launch of their CDJ2000 & 900 digital DJ platform. Beatport is the world’s no.1 destination to purchase electronic music and home to the influential Beatportal blog. DJ Magazine is the world’s leading authority on dance music and is the brand behind the globally renowned ‘DJ Mag Top 100’ poll. And Let’s Mix was developed by the team from Tonium, who introduced the revolutionary Pacemaker, hand held, portable DJ system to the world. These brands know DJ’ing and dance music like no other, making NGDJ a competition with a genuine prospect of discovering the world’s next superstar DJ.
However, to be a superstar DJ these days takes more than just skills behind the decks. You need to be able to create your brand, manage your profile and promote yourself relentlessly. Entrants to NGDJ will be required to create their www.letsmix.com profile and upload their DJ mix. From there they will need to show they can navigate the world of promo, pushing their DJ mix across all social networking / blogging platforms to generate a specific amount of votes to reach the next round. Amongst all those who have been able to promote themselves sufficiently 100 finalists will compete in a second round, creating a mix around a special theme with their DJ skills judged by a panel of industry heavyweights. All 100 finalists will also feel the heat of the media spotlight throughout the final round.
The eventual winner of NGDJ will soon feel what it’s like to be a superstar DJ, with a set of brand new Pioneer CDJ2000’s (and inclusion in the exclusive Pioneer test DJ group), a Pacemaker, huge media coverage across DJ Mag, Beatport, Let’s Mix and many more, their own compilation release on Beatport, flights to the huge WMC event in Miami, flash hotel and massive gigs at the Beatport Pool Party and the DJ Mag opening and closing party at the Shelborne. This is a competition designed by the biggest, most influential brands in dance music to find genuine, unrivalled DJ talent, and so the final and ultimate reward for winning the competition is a future career as a DJ. The winner will be offered an exclusive contract with a major DJ management agency, giving them the chance to show dancefloors around the world exactly what they can do. 2010 will the year when the NGDJ winner will become the next big DJ brand.