Avid, the company behind Digidesign, have announced that they are transforming the Digidesign brand to the AVID brand. The products and services we have always known as “Digidesign” will adopt the Avid brand in the near future.
Here is what Avid have to say about this transformation:
“You’ve probably noticed quite a few changes across all parts of Digidesign and Avid this past year — changes that are part of a larger plan to bring cutting-edge technologies and solutions to you faster than ever before. As we continue our journey to create a new, unified Avid, we’d like to share some news about the changes you’ll begin seeing now and in the future.
Who is Avid?
Digidesign first began working with Avid Technology back in 1991, designing audio interfaces and synchronizers for use with Avid Film Composer systems. After five years of collaboration, Avid acquired Digidesign in 1996, paving the way towards developing the most fluid and comprehensive audio and video workflows for professionals. Avid has since brought industry leaders M-Audio, Pinnacle, and Sibelius into the family, helping to empower a new generation of aspiring professionals and enthusiasts with powerful tools to create music and video easily and affordably — with professional results.
Earlier this year, Avid joined all of its world-class divisions together, including Digidesign, as a unified Avid. This proven team creates the technology used to make the most listened to, most watched, and most loved media in the world. With a full range of video editing, audio production, music creation, notation, and live sound expertise all under one roof, Avid is stronger and more agile than ever, working as one to provide you with the most powerful, elegant, and comprehensive solutions for media creation.
Moving Forward: Digidesign is Avid
You’ve likely already started seeing the Avid logo in Digidesign ads, on the website, in videos, and more. As part of the next steps in our transformation, soon the products and services you’ve known as “Digidesign” will adopt the Avid brand. As one integrated team, all of the passionate people who’ve been instrumental in creating our game-changing solutions used throughout music and film, video, and broadcast now have greater potential than what any one of our companies could achieve on its own.
We hope you’re as excited as we are about what the future holds.”