April 4th 2009 everything in Frankfurt will be centred on music, musicians and musical instruments. At the world’s biggest trade fair Reloop, the European DJ equipment leader in the field, will set trends regarding the future of mixing.
The music trade as the DJ year’s focus – “Deeejaaay!” – the music fair in Frankfurt describes its manifesto in hall 5.0 with a cry of exaltation. Reloop, the leading manufacturer for analogue spinning and digital DJing, goes along with this euphoria and promises a performance at booth B07 that will electrify all visitors.
“The music fair in Frankfurt has always been the ledger for our product engineering. This year we want to give proof of our innovative strength once again”, says Robert Lauterwein, founder of the long-established, renowned German company for mixing equipment.
Just like last year Reloop wants to make use of its home field advantage at the worldwide trend setting trade fair and summon up everything at its booth that excites trade visitors and customers alike: product news up close and personal, event-like technology presentations and live deejaying that will turn the show into a party.
Digital deejaying – the centre of attention – Reloop puts the evolution of digital deejaying at the centre of fascination:
“Spin!²” is the highly anticipated successor of Reloop’s timecode vinyl system. A completely new designed hardware interface and the fundamentally revised software are responsible for the fusion of analogue and digital DJing. Also, “Spin!²+” is the world’s first digital vinyl interface with an integrated MIDI control unit. The world novelty for maximum multi-mediality.
With the “Digital Jockey – Interface Edition²” Reloop presents a controller for computer based DJs that will make music truly tangible: With sensitive jog wheels and a noble aluminium cover panel it is more accessible than ever before.
Squarish, practical and perfect for many applications: “Reloop 10tion” is a mobile 4 channel sound card that can be used in order to link controllers and computers for example.
Right in the middle: Non-stop live deejaying. Reloop’s flagship at the wheels of steel DJane K.Lectra will be the hall’s first centre of attraction during the whole fair. Her pumping non-stop tradeshow mix will be supported by the international turntablism stars Pro Zeiko, DJ Rafik and AKD & KOLJETICUT who will all deliver spectacular shows on a daily basis on the combined Reloop-Ortofon stage.