Music is today a natural part of our everyday life. You hear it on the subway, in stores and out on the streets – music is everywhere. When we asked people what sound they associate with their homes, most mentioned things like the sound of voices or children playing, and for many it is music. 65% of all Millennials (18-29 year olds) said that they play music to get a “homely feeling” meaning that music is important in the home. And we also know that it is great music that gets the party going.
Insights of how important music is in young people’s life will be the starting point in the upcoming collection FREKVENS, where IKEA will explore how to engineer new solutions for having fun, together with Jesper Kouthoofd from Teenage Engineering.
“We know that for younger people spontaneity is key. The idea of gathering some friends could become a reality in minutes. What is then needed at home? Or maybe you want to bring along the party somewhere else? Together with Teenage Engineering we want to explore the possibilities of bringing the party with you and what else you need for a great party.” says Michael Nikolic, Creative leader at IKEA Range & Supply.
The collection FREKVENS will consist of products such as an electronic choir, vinyl player, party lighting and everything else you need in order to throw a really good music party wherever you are.
“When you are younger you usually come up with the idea of a party the same day and I think a lot of people uses IKEA that way. ‘I’m going to have a party, I need some glasses, napkins, candles and stuff and will go to IKEA to get it.’ For us, it is about finding a reason to make and play some music. Thinking about the totality of what you need for a party is a good start.” says Jesper Kouthoofd, head of design and CEO at Teenage Engineering.
The collection will be in stores globally by February 2019.