SoundCloud hooks up with PreSonus and Audiofile Engineering

SoundCloud, the online music service, today launches the first in a series of product integrations with professional music software makers which will enable producers to upload their tracks to the web direct from their favourite audio applications. The first partnerships, announced today at NAMM, are with Studio One from PreSonus and Audiofile Engineering‘s Wave Editor, with Ableton Live to follow.

Following on from SoundCloud’s recent partnership with Abbey Road’s online mastering service, today’s announcement marks another step for the service towards its goal of enabling a fully integrated digital music ecosystem.

Studio One and Wave Editor users will be able to upload their tracks direct to their SoundCloud accounts from within the application, bypassing the need to bounce tracks to the desktop and then upload. These integrations were built using the SoundCloud API, which enables any developer to create a huge range of audio applications and services based on core SoundCloud functionality, like the streaming, uploading, and downloading of music.

Alexander Ljung, SoundCloud CEO, said, “We’re very excited to be launching the first of our music software integrations with PreSonus and Audiofile Engineering. With these upcoming partnerships it’s possible to imagine a production workflow in which you produce a track, upload it to SoundCloud, and send it direct to Abbey Road for mastering without any files hitting your desktop. We’re imagining a future where music professionals can seamlessly use the web together with their desktop tools in a fully integrated and extremely powerful combination. The SoundCloud platform and our open API, in combination with progressive companies like PreSonus and Audiofile Engineering, are making it possible for this future to arrive in 2010.”

PreSonus Studio One Product Manager Jonathan Hillman said: “With Studio One and SoundCloud, musicians can produce their music and share it with millions of listeners in a matter of minutes. We’re very happy to be the first DAW application to introduce the world to 21st-century music production and distribution. We believe this type of integration is critical as the digital-media distribution landscape evolves. And from a development viewpoint, integrating a SoundCloud client into our application took very little time.”

Matthew Foust, Co-Founder and Operations Manager, Audiofile Engineering, said, “Integration of the SoundCloud API in our iPhoneand desktop apps not only fits our strategic vision, but is very simple and straightforward.”

SoundCloud partnerships with other key music software companies, including Ableton, are already scheduled and set to be released later in 2010.




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