Audio Technica select MI7 as distributor for Belgium and Luxemburg

MI7, the new concept for distribution of Media and Music Production Products and Solutions, headquartered in Malmö, Sweden are happy to announce that Audio Technica, the Respected manufacturer of Microphones and Headphones selected MI7 as their distribution partner for the Belgium music and pro audio market. From December 1st, MI7 Belgium and Luxemburg representative Jan van der Gaag is responsible for the entire Audio Technica product line.

Audio Technica is one of the industry leaders in Microphones, Wireless Systems, Headphones and Appliances. Winner of numerous industry awards, Audio-Technica products set quality, durability and price/performance standards for live sound tours, broadcast and recording studios, corporate and government facilities,house-of-worship venues, and more. A-T microphones are chosen for critical government installations such as the U.S. House of Representatives and Senate. Audio-Technica microphones and wireless systems are also selected for major broadcast music events, including the GRAMMY® Awards and the Rock & Roll Hall of Fame introduction ceremonies.

Richard Garrido, Audio technica European general manager and Development Director said : “We have been watching MI7 grow rapidly and perform in an extremely efficient manner, using the most advanced communication technologies, associated with a group of staff members with excellent exerience in the audio and music industries. The pattern of MI7’s sales and distribution model will be evolving in the future. MI7 at the same time find the right balance between traditional sales tools and improving efficiency and increasing value using the benefit of latest technologies.

Adrian Rooke, Managing Director of AT Ltd states. “We are looking forward to the collaboration with Mi7, I have been impressed by their vendor management inventory software package, and we look forward to the creative collaboration with their team.”

“It is a great honour for us to have Audio Technica’s portfolio of products in our System.” says Per Larsen CEO, MI7. “From day one MI7 used the very latest in IT as an
enabler to operate efficient as ever possible. For Audio Technica we now introduce our new VMI (Vendor Management Inventory) and allow our partners to access a wider range of products over a specific geographical area. By allowing products to go directly from manufacturer to end customers we enhance both service to the customers and profitability to our dealer partners”.

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