What is the Audi sound?

I came across this video below today. At first I thought this would be an attempt of a hoax. But then again it was hosted at the official Audi Youtube account, plus it has been released in may 2010, so… I guess it’s real. Audi surely takes its ‘corporate sound‘ very seriously. Audi took almost one and a half-year of development to create a virtual “AUDI Sound Studio”. This ‘sound studio’ is the basis for all creatives, composer and sound designer to create the AUDI sound.



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