Cleaver people with their cleaver ideas! The people at Kontor Records wanted to come up with an idea to improve the result on their promo mailings. They came up with the idea to grab the attention by using good old ‘vinyl‘. But with vinyl you need a player to play the record. So they included one in the mailing.
For the promotion of the new Boris Dlugosch’s single to the industry, Kontor Records included a vinyl record in the mailing that can be played using any smartphone device. Using the accompanied record mailer as the turntable and a smartphone device as the needle, a swipe of the finger will play, skip and stop the record. How awesome is that?