As you might know, one of Ohm Force’s most important goals has always been to deliver top quality audio plug-ins at attractive prices. That’s what they’ve been doing since the very first beginning nine years ago. Nevertheless, despite their internal Ohm values one external and global factor came to change these proportions. Last year’s financial collapse has been like a worldwide earthquake and, in addition of all its global consequences, at the Ohm Force headquarter it made them think a lot about how they’ve been managing their own activity as plug-in makers. And which directions they’d want to take from now. This message does not aim to perform any in-depth analysis of capitalism’s current situation: as a music software company they’d just want to tell you what have been their thoughts. And specially the actions coming from them.